{"id":2148,"date":"2021-07-25T19:21:41","date_gmt":"2021-07-25T13:51:41","guid":{"rendered":"https:\/\/www.shahi.co.in\/blog\/"},"modified":"2025-04-13T22:12:00","modified_gmt":"2025-04-13T22:12:00","slug":"shahi-featured-in-documentary-on-gant-by-bbc","status":"publish","type":"post","link":"https:\/\/vornox.in\/shahi1\/shahi-featured-in-documentary-on-gant-by-bbc\/","title":{"rendered":"Shahi featured in Documentary on GANT by BBC"},"content":{"rendered":"<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"JsGRdQ\">The <\/span><a class=\"JsGRdQ\" draggable=\"false\" href=\"https:\/\/www.theguardian.com\/sustainable-business\/2015\/mar\/20\/cost-cotton-water-challenged-india-world-water-day\" target=\"_blank\" rel=\"nofollow noopener\">global average water footprint<\/a><span class=\"JsGRdQ\"> for 1kg of cotton is 10,000 liters. We believe that it is our responsibility to commit to a method of production that recycles water to reduce our water footprint and develop sustainable processes.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"JsGRdQ\">We have employed solutions like rainwater harvesting and invested water treatment technologies to curb our net use. We now have the ability to treat 95% of the water in our facilities. As more and more of our brand partners set ambitious sustainability targets, <strong><a href=\"https:\/\/www.shahi.co.in\/\">Shahi Pvt Ltd<\/a><\/strong>\u00a0 is keen to collaborate with them to create environmentally viable products.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-justify para-style-body\"><span class=\"JsGRdQ\">An example of such a collaboration between Shahi and GANT was captured in this BBC mini-documentary highlighting the effectiveness of sustainable solutions from fiber to the finished product every step of the way.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"GANT - Why sustainable cotton matters\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rxbs52qoscc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Read more on our sustainable energy <a href=\"https:\/\/www.shahi.co.in\/blog\/shahis-journey-to-achieving-100-renewable-electricity\/\">view more<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global average water footprint for 1kg of cotton is 10,000 liters. We believe that it is our responsibility to&#8230;<\/p>\n","protected":false},"author":7,"featured_media":29318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,45],"tags":[17,44,63,28,65],"main-category":[160],"class_list":["post-2148","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-press-update","category-planet","tag-collaboration","tag-cotton","tag-organic-cotton","tag-sustainability","tag-sustainable-fashion","post_format-post-format-video","main-category-media-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/posts\/2148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/comments?post=2148"}],"version-history":[{"count":1,"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/posts\/2148\/revisions"}],"predecessor-version":[{"id":29243,"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/posts\/2148\/revisions\/29243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/media\/29318"}],"wp:attachment":[{"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/media?parent=2148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/categories?post=2148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/tags?post=2148"},{"taxonomy":"main-category","embeddable":true,"href":"https:\/\/vornox.in\/shahi1\/wp-json\/wp\/v2\/main-category?post=2148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}